GET READY TO...

COMMAND EVERY ROOM

Turn Your Book Into a Keynote That Moves People

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✴ Two-day workshop
✴ Seasoned coach
✴ Small group
✴ ​​​​​​​Big impact

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Workshop will be led by John Bates, Mike Michalowicz’s personal speaking coach for the past 15 years.
You wrote the book. You know the material cold. But a book and a talk are two different animals. What works on the page (the detail, the nuance, the chapter-by-chapter build) often falls flat on a stage. Read from your book and the room drifts. Summarize every chapter and nobody remembers anything.

Meanwhile, audiences are more distracted than ever, and most author talks blend together. They have the same tone, the same slides, and the same “here’s what’s in my book” delivery.

When that happens, it doesn’t matter how good your book is. Your talk gets ignored. The authors who get invited back aren’t the most polished. They’re the most human.

This two-day workshop will help you turn your book’s big idea into a talk that commands attention, creates real connection, and leaves people wanting more of you. It works on a stage, on a podcast, or on a virtual summit.
 
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  WHEN:
November

2 & 3       

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WHERE:
Boonton,

New Jersey 

COST:
$2,500 per participant

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​​​​​​​Get Some Skin In The Game 

 
​​​​​​​We are keeping this workshop small because high-stakes communication requires high-level focus. We only want participants who are ready to stop hiding behind screens and start leading with their humanity.

​​​​​​​
About Your Hosts

Mike Michalowicz

Mike Michalowicz has spent three decades learning the power of human-rich communications - be it on stage, in person, or through a video conference (no slide deck, we assure you). When you know exactly how to craft a message that pierces through the digital noise, you (and the client) win.
​​​​​​​
Now, you can learn the exact strategies that made Mike a powerhouse, taught by the coach who helped him get there. You are about to learn how to dominate the stage when you keynote, to win the prospect when you sell. You will learn how to transfer trust through story and messaging, just like Mike does.

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John Bates

John Bates has trained leaders from some of the most respected organizations in the world:
Johnson & Johnson, Boston Scientific, NASA (including active astronauts), Navy Special Operations, and many more.

This isn’t just another course. It’s a proven experience that has transformed individual speeches and, more importantly, the lives and careers behind them. Hundreds of executives, leaders, entrepreneurs, and change-makers have stepped into a new level of influence because of this work.

Now, It's your turn.


Join us for this event and learn how to communicate in a way that doesn’t just inform but moves people, inspires action, and changes outcomes.​​​​​
 

What You’ll Get

Command Every Room is a deep learning, highly actionable, two-day immersion designed for entrepreneurs, authors, and leaders who are tired of being "just another thumbnail" on a screen or another face in the crowd.​​​​​​​
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​​​​​​​Day 1: The Architecture of Trust

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The Human Hook

  Identify your core message and strip away the digital "static" to find what truly resonates.​​​​​​​  
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The "No-Slide" Strategy

Structure your communication so your message, not PowerPoint, is the star.
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Narrative Conviction

 Turn the stories in your book into stories that land out loud, and use them to transfer trust.​​​​​​​ 
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Signature Moments

Create the "sticky" points that make your pitch or keynote impossible to forget.
​​​​​​​

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Day 2: The Art of Presence

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Personalized Coaching

Work in-person with John Bates to find your authentic voice.
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Command the Room

 Master the body language and vocal dynamics that bridge the "digital divide." 
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The Pressure Test

Practice your delivery in a high-stakes environment with real-time, actionable feedback.
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Digital Dominance

 Leave ready to close the deal or move the room, whether you’re in Boonton or on a Zoom call in Berlin.​​​​​​​ 


​​​​​​​You Don't Want to Miss This...

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 When: November 2 & 3, 2026

Where: Boonton, NJ (experience the power of being in-person)

Intimacy Scale: Strictly limited to 20 participants.
​​​​​​​
Cost: $2,500 per person (Airfare and lodging not included)
​​​​​​​  

GET READY TO...

COMMAND EVERY ROOM

Turn Your Book Into a Keynote That Moves People

settings
Divider Text
✴ Two-day workshop
✴ Seasoned coach
✴ Small group
✴ ​​​​​​​Big impact
settings
Divider Text
*Workshop will be led by John Bates, Mike Michalowicz’s personal speaking coach for the past 15 years.
​​​​​​​

You wrote the book. You know the material cold. But a book and a talk are two different animals. What works on the page (the detail, the nuance, the chapter-by-chapter build) often falls flat on a stage. Read from your book and the room drifts. Summarize every chapter and nobody remembers anything.

Meanwhile, audiences are more distracted than ever, and most author talks blend together. They have the same tone, the same slides, and the same “here’s what’s in my book” delivery.

When that happens, it doesn’t matter how good your book is. Your talk gets ignored. The authors who get invited back aren’t the most polished. They’re the most human.

This two-day workshop will help you turn your book’s big idea into a talk that commands attention, creates real connection, and leaves people wanting more of you. It works on a stage, on a podcast, or on a virtual summit.
settings
Sign Up Now
arrow_drop_down_circle
Divider Text

date_range
WHEN:
November

2 & 3 

location_on
WHERE:
Boonton,

New Jersey

COST:
$2,500 per participant

About Your Hosts

settings
Divider Text

Mike Michalowicz

Mike Michalowicz has spent three decades learning the power of human-rich communications - be it on stage, in person, or through a video conference (no slide deck, we assure you). When you know exactly how to craft a message that pierces through the digital noise, you (and the client) win.
​​​​​​​
Now, you can learn the exact strategies that made Mike a powerhouse, taught by the coach who helped him get there. You are about to learn how to dominate the stage when you keynote, to win the prospect when you sell. You will learn how to transfer trust through story and messaging, just like Mike does.

settings
Divider Text

John Bates

John Bates has trained leaders from some of the most respected organizations in the world:
Johnson & Johnson, Boston Scientific, NASA (including active astronauts), Navy Special Operations, and many more.

This isn’t just another course. It’s a proven experience that has transformed individual speeches and, more importantly, the lives and careers behind them. Hundreds of executives, leaders, entrepreneurs, and change-makers have stepped into a new level of influence because of this work.

Now, it’s your turn.

Join us for this event and learn how to communicate in a way that doesn’t just inform but moves people, inspires action, and changes outcomes.
 

settings
Sign Up Now

 "I've had John Bates as my speaking coach for 15 years!
I can't recommend him enough." 

   - Mike Michalowicz    
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  Click this "throwback" video to learn why John reframes presentations as a "Listen", not a "Speech" and how that can improve your speaking abilities today!   
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Divider Text

What You’ll Get

Command Every Room is a deep learning, highly actionable, two-day immersion designed for entrepreneurs, authors, and leaders who are tired of being "just another thumbnail" on a screen or another face in the crowd.​​​​​​​​​​​​​​
settings
Divider Text

​​​​​​​Day 1: The Architecture of Trust
check_circle

THE HUMAN HOOK

Identify your core message and strip away the digital "static" to find what truly resonates.​​​​​​​
check_circle

"NO-SLIDE" STRATEGY

Structure your communication so your message, not PowerPoint, is the star.
check_circle

NARRATIVE CONVICTION

Learn to use storytelling to transfer trust and move prospects to action.​​​​​​​
check_circle

SIGNATURE MOMENTS

Create the "sticky" points that make your pitch or keynote impossible to forget.
​​​​​​​
settings
Divider Text

​​​​​​​Day 2: The Art of Presence

check_circle

PERSONALIZED COACHING

Work in-person with John Bates to find your authentic voice.
check_circle

COMMAND THE ROOM

Master body language and vocal dynamics that bridges the "digital divide."
​​​​​​​

check_circle

THE PRESSURE TEST

Practice your delivery in a high-stakes environment with real-time, actionable feedback.
check_circle

DIGITAL DOMINANCE

Leave ready to close the deal or move the room, whether you’re in Boonton or on a Zoom call in Berlin.​​​​​​​


​​​​​​​You Don't Want to Miss This...

settings
Divider Text
 When: November 2 & 3, 2026

Where: Boonton, NJ (experience the power of being in-person)

Intimacy Scale: Strictly limited to 20 participants.
​​​​​​​
Cost: $2,500 per person (Airfare and lodging not included)

  
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